BUTCH LIEBSCHER
CREATIVE DIRECTOR, ART DIRECTOR & ILLUSTRATOR

In addition to UI design experience, I have been involved extensively in strategic UX documentation and visualization. Up-front data collection including interviews, surveys, and audits allowed for my team and I to create outputs to showcase the data for presentation.

 

Persona and journey map compositions are created for client review based on the research and strategy to help establish the architecture and wireframes. Upon approval, sitemaps, wireframes, and user flows are defined along with lo-fi prototypes to help further represent the experience. Hi-fi's are the final step before going live to help fine-tune the interaction design and animations.

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ROLE: CD/AD/UI/UX Designer