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Sears Auto Tire Selector Touch Screen
An upcoming auto show prompted Sears Auto to ask our team for a new and different tire selection process idea. We decided a touchscreen prototype would not only be an industry first, but would fit nicely into a newly designed store they were testing.
Starting with driver-type categories, the experience led the user down a path that allowed them to completely customize a tire to their liking. Tire comparisons were key to the experience complete with consumer surveys and cost differences. The UI was designed to be self-driven while still allowing for a sales associate ping when and if they needed help.
At the show, our client received a standing ovation for the prototype which led them to ask us to create and develop an online tire selector experience.
ROLE: CD/AD/UI Designer
TECH: ELO Touch System, HTML 5 animation, custom JAVA FE/BE