BUTCH LIEBSCHER
CREATIVE DIRECTOR, ART DIRECTOR & ILLUSTRATOR

Coming off a successful tire selector touchscreen unveiling at a recent auto show, Sears Auto wanted to move the experience online. But our team wanted to do more than just an experience swap. We wanted the tire selector to be unique from all other selector experiences, and that's where IBM Watson comes in.

 

Watson suggests a tire type based on a user entering what's important to them and then serving up tires that fit their vehicle. And the exciting part is, Watson learns along the way what users mean by certain words and phrases that he may not initially recognize. Elementary, my dear Watson.

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ROLE: CD/AD/UI Designer

TECH: IBM Watson, parallax, HTML 5 animation, responsive design