BUTCH LIEBSCHER
CREATIVE DIRECTOR, ART DIRECTOR & ILLUSTRATOR

Northwestern Medicine invited my team and I to concept digital ideas with social implications for their fall campaign.

 

NM has a huge impact on the healthcare needs of Chicagoland, and thus we were provided the hashtag #ImpactEveryDay as a starting point. We decided to leverage that to invite people to post to their social networks on how they are making and impact in their communities, no matter how seemingly small. Ultimately, we wanted this to be picked up by NM employees as well to bring it full circle.

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Patient stories and videos rounded out the concept and have now become the cornerstone of all their marketing efforts.

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ROLE: AD/UI/UX Designer

TECH: Parallax, HTML 5 animation, responsive design