top of page
 |  |
|---|---|
 |  |
 |  |
ComPsych Email Campaign
ComPsych, the world's largest provider of employee assistance programs, wanted a new and fresh way to reach out to its current and potential member base. Their email marketing had become stagnant and they asked for a more dynamic way to capture their audience.
My team and I wanted to grab the users first with an intriguing subject line and even more irreverent headline. A flood of brand color and brief copy completed a new direction for ComPsych to email market. The campaign led to an open rate of over 30% and click throughs of over 5%.
ROLE: CD/AD/UI/UX Designer
TECH: HTML tables, inline CSS
bottom of page